Item #:
211534270
Research Methods for Business Students
87% of respondents would recommend this to a friend
Item #:
211534270
ARS 240271
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What Stands Out
Comprehensive Coverage
This book provides an extensive overview of various research methodologies, ensuring that business students understand both qualitative and quantitative approaches for effective decision-making.
Practical Examples
Incorporating real-world case studies, it illustrates how to apply theoretical knowledge in practical situations, preparing students for actual business challenges.
Student-Friendly
With clear explanations and structured content, this resource is designed to be accessible and engaging, making complex research concepts easy to grasp for all levels of learners.
Product Details
| Item Weight | 1.5 lbs (680 grams) |
Who Should Buy?
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Undergraduate Students
Ideal for first-time business learners seeking structured guidance on research methodologies and data analysis.
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Graduate Students
Supports advanced learners needing comprehensive insights into qualitative and quantitative research for academic and practical applications.
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Business Professionals
Useful for practitioners aiming to enhance their research skills to inform strategic business decisions and practice.
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Advanced Researchers
May not suit seasoned researchers seeking highly specialized or niche methodologies beyond basic business research frameworks.
Product Description
Research Methods for Business Students
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English Edition Mark Saunders , Philip Lewis Editorial Review
Research Methods for Business Students is an essential resource published by Pearson Education Limited, designed to provide a comprehensive understanding of research techniques applicable to business studies. In its 9th edition, this 888-page book covers a vast array of topics and methodologies ideal for students embarking on their research projects. The publication, released on March 28, 2023, is presented in English and features practical guidance that is crucial for academic success. It combines theoretical insights with real-world applications, making it accessible for students at various levels. This book is a reliable companion for anyone keen on mastering business research methods.
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Pros
- Comprehensive resource for business research techniques
- Updated 9th edition includes recent developments
- Easy to understand language for students
- Practical examples enhance learning experience
- Extensive length provides in-depth coverage
Cons
- Some chapters may feel overwhelming due to detail
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ARS 240271
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