Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
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Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization.
Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies
Nº de artículo: 65331868

Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies

86% of respondents would recommend this to a friend

Nº de artículo: 65331868

ARS 127919

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Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization.
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What Stands Out

Comprehensive Insights
Offers in-depth analytics frameworks that empower marketers to understand performance metrics, leading to informed decision-making and optimized marketing strategies.
Actionable Strategies
Equips readers with practical methods to leverage data, enhancing the ability to create targeted campaigns that drive engagement and conversions.
User-Friendly Format
Designed for professionals at all levels, providing clear explanations and real-world examples that make complex metrics accessible and understandable.

Detalles de producto

Shop Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies online at a best price in Argentina. 1398606596
  • Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies.Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.
Publisher Kogan Page
Publication date September 27, 2022
Edition 1st
Language English
Print length 336 pages
ISBN-10 1398606596
ISBN-13 978-1398606593
Item Weight 1.5 pounds (680 grams)
Dimensions 6.22 x 0.71 x 9.21 inches (15.8 x 1.8 x 23.4 cm)

Who Should Buy?

Suitable For
  • Marketing Professionals

    Ideal for professionals looking to enhance marketing strategies through data analysis and metrics optimization.

  • Business Analysts

    Useful for leveraging analytics to interpret marketing data effectively and drive strategic decisions.

  • Students & Learners

    Great for students pursuing marketing or analytics courses eager to understand metrics application in real-world scenarios.

Not Suitable For
  • Casual Marketers

    Not suitable for marketers seeking basic strategies without the need for deep data analysis and technical insights.

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Haz tu pedido ahora y recíbelo por ahí Miércoles, Octubre 28

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características y beneficios

  • Implement a data-first strategy for marketing
  • Learn from examples of successful organizations like Coca-Cola and Mercedes-Benz
  • Address consumer privacy and data collection laws
  • Communicate critical data to stakeholders effectively
  • Develop data-driven marketing strategies
  • Create a flexible and future-focused strategy

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