Nº de artículo:
211534270
Research Methods for Business Students
Nº de artículo:
211534270
ARS 240271
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Research Methods for Business Students is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.
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What Stands Out
Comprehensive Coverage
This book provides an extensive overview of various research methodologies, ensuring that business students understand both qualitative and quantitative approaches for effective decision-making.
Practical Examples
Incorporating real-world case studies, it illustrates how to apply theoretical knowledge in practical situations, preparing students for actual business challenges.
Student-Friendly
With clear explanations and structured content, this resource is designed to be accessible and engaging, making complex research concepts easy to grasp for all levels of learners.
Detalles de producto
| Publisher | Pearson Education Limited |
| Publication date | March 28, 2023 |
| Edition | 9th |
| Language | English |
| Print length | 888 pages |
| ISBN-10 | 1292402725 |
| ISBN-13 | 978-1292402727 |
| Item Weight | 1.66 Kilograms |
| Dimensions | 7.8 x 1.42 x 10.55 inches (19.8 x 3.6 x 26.8 cm) |
Who Should Buy?
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Undergraduate Students
Ideal for first-time business learners seeking structured guidance on research methodologies and data analysis.
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Graduate Students
Supports advanced learners needing comprehensive insights into qualitative and quantitative research for academic and practical applications.
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Business Professionals
Useful for practitioners aiming to enhance their research skills to inform strategic business decisions and practice.
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Advanced Researchers
May not suit seasoned researchers seeking highly specialized or niche methodologies beyond basic business research frameworks.
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Research Methods for Business Students
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English Edition Mark Saunders , Philip Lewis Editorial Review
### Research Methods for Business Students "Research Methods for Business Students" has garnered a predominantly positive reception among its users, who appreciate the book's comprehensive approach to essential research skills within the business context. Many customers have praised the clarity and accessibility of the writing, making complex methodologies approachable for students at varying levels of expertise. The authors effectively balance theoretical background with practical application, allowing students to not only understand the fundamentals of research but also how to implement these methods in real-world scenarios. A notable strength of this book is its structured layout, which guides readers through various research techniques, from qualitative to quantitative methods, equipped with relevant examples that resonate with business studies. Users have found the inclusion of case studies particularly beneficial as they illustrate the application of research principles in tangible settings. Additionally, supplementary resources, such as online materials and exercises, are highlighted as useful tools for reinforcing learning and facilitating hands-on experience. Critically, some feedback suggests that while the book serves as an excellent foundational resource, advanced students may find it lacking in depth when approaching more complex research topics. Nonetheless, for those new to research or looking to refine their skills, "Research Methods for Business Students" stands out as a valuable reference. ### Pros and Cons **
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ventajas
- Clear and accessible writing style
- Comprehensive coverage of research methods relevant to business
- Practical application illustrated through relevant examples and case studies
- Includes supplementary resources for enhanced learning
Contras
- Some advanced topics may be insufficiently covered for experienced students
Product Price History
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ARS 240271
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características y beneficios
- Market-leading textbook for business research methods.
- Over 500,000 copies sold, highly cited in various fields.
- Guides students from topic selection to dissertation presentation.
- Includes practical tips, self-study prompts, and case studies.
- Features a wealth of engaging content, including downloadable datasets.
- Available in both traditional and interactive digital formats (Revel®).
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